Phonak
Phonak: Engineering the Future of Connection
Since 1947, Phonak has been a global leader in hearing innovation, driven by a singular motto: "Life is on."
Founded and headquartered in Switzerland, Phonak combines Swiss precision with a relentless focus on breaking the barriers that hearing loss creates, ensuring that every individual can thrive socially and emotionally in any environment.
Leading the Way in Innovation Since 1947
Phonak has spent decades pioneering the technologies that define the modern hearing industry.
From launching the world’s first digital programmable hearing system in the early 1990s to introducing the first mainstream Bluetooth-connected hearing aid, Phonak has a proven track record of solving the most difficult challenges for wearers.
Today, as part of the Sonova Group, Phonak continues to set the benchmark for high-performance hearing solutions.
The Intelligence of Sound
Phonak is renowned for its "surgical" approach to sound, using sophisticated AI to extract the voices you want to hear from the noise you don’t.
Dual-Chip Architecture (DEEPSONIC™): Featured in the latest Infinio Ultra Sphere models, Phonak has introduced the world’s first dedicated AI chip for sound separation. While one chip manages your core hearing, the DEEPSONIC chip works exclusively to clean and clarify speech in real time, offering a 10 dB improvement in speech-to-noise ratio, allowing you to hear a single voice even in a crowded, noisy restaurant.
AutoSense OS™ 7.0: This is the sophisticated "operating system" of Phonak hearing aids, which scans your environment 700 times per second, automatically blending settings for music, car noise, or quiet conversation. You’ll never have to manually adjust your volume or programs!
Universal Bluetooth Connectivity: Phonak stands alone in its ability to connect to virtually any Bluetooth-enabled device, not just iPhones. This allows for true hands-free calling, where you can answer a call with a simple tap on your ear, leaving your phone in your pocket while your hearing aids act as your microphone and headset.
The Roger™ Ecosystem: For extreme environments like lecture halls or large boardrooms, Phonak’s Roger wireless microphones transmit a speaker’s voice directly into your ears from up to 80 feet away, effectively bypassing all background noise.
Why Trust in Expert Care From West Coast Hearing and Balance?
The power of Phonak’s technology lies in its customizability. Because these devices are so sophisticated, the guidance of our hearing care professionals is essential to unlocking their full potential.
Every ear is unique, and you deserve the best for your ears. Whether you spend your time in busy kitchens, quiet libraries, or windswept golf courses, you can rely on our team to fine-tune how your devices act for your specific lifestyle.
Professional care goes beyond the device. Your hearing health expert monitors your cognitive health and provides ongoing adjustments, ensuring your Phonak aids remain as sharp as the day you first wore them.




