ReSound

Since its inception, ReSound has been a trailblazer in the hearing industry, consistently blending the natural nuances of human hearing with the most advanced consumer-friendly technology.

Headquartered in Denmark, ReSound is driven by the belief that hearing aids should not just amplify sound but should work in perfect harmony with the user’s natural anatomy and modern digital life.

A History of Innovation, a Long List of Firsts

Founded in 1943, ReSound has a rich heritage of "firsts" that have fundamentally changed the industry.

Reound was the first to master Wide Dynamic Range Compression (WDRC) for better sound processing and famously pioneered "Made for iPhone" technology, setting the standard for direct streaming.

In 2025, ReSound continued this legacy with the ReSound Vivia, winning multiple awards for its human-centric use of artificial intelligence to solve the age-old challenge of hearing speech in a noisy world.

The Core Technology: Organic Hearing™

ReSound’s philosophy of Organic Hearing™ ensures that sound feels natural, clear, and easy for the brain to process. Their technology is designed to preserve your ability to orient yourself and listen to what you choose, rather than having the hearing aid decide for you.

• Dedicated AI Chip (DNN 2.0): The 2025 flagship Vivia features a dual-chip architecture with a deep neural network trained on 13.5 million real-life spoken sentences. This AI is up to 17 times more efficient than previous generations, allowing the device to spotlight human speech while keeping background noise comfortable and realistic.

• Intelligent Focus: By using sensors to detect where you are looking, the hearing aids prioritize the voices in your direct line of sight, making conversations in busy restaurants or family gatherings feel effortless.

• M&RIE (Microphone & Receiver-in-Ear): ReSound is the only manufacturer to offer a third microphone that sits inside the ear canal. This revolutionary design uses the unique shape of your own ear to collect sound, resulting in superior spatial awareness and the most natural wind-noise reduction available.

• Future-Ready Connectivity: ReSound leads the industry in Auracast™ and Bluetooth LE Audio. This allows for high-quality, battery-efficient streaming and the ability to connect to public broadcasts in theaters, airports, and gyms directly through your hearing aids.

Why Trust in Expert Care From West Coast Hearing and Balance?

While ReSound technology is world class, its success depends on the precision of a professional fitting. Because ReSound focuses on natural sound, expert care from our professional team is the bridge that ensures the technology is perfectly tuned to your life.

Rest assured that our team will help you navigate the ReSound Smart 3D app, setting up custom locations so your aids automatically adjust when you arrive at your favorite coffee shop or workplace.

Hearing care professionals don't just fit a device; we help you manage your auditory health. Regular visits ensure that your AI settings evolve as your hearing needs change, keeping your brain engaged and active.